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WordPress函数wp_title()

wp_title() 用来获取当前网页的标题,也就是 title 标签里边的内容。

wp_title() 能在不同的页面自动生成不同的标题(比如首页就是网站标题、文章页就是文章标题)。WordPress 官方的主题都在使用这个函数生成标题,但是在国内的主题中却总是被忽视(因为默认情况下这个函数对 SEO 并不是太好)。

我还是推荐使用这个函数调用标题,更加符合主题开发规范,如果你要让他变的更加符合 SEO,可以使用过滤器优化一下,本文结尾有优化方法。

用法

定义

wp_title( $sep, $display, $seplocation );

参数

  • $sep:(字符串)(可选)标题内容的分隔符,一般设置成 “|” 或者 “-”。默认值:»(»)。
  • $display:(布尔)(可选)是否直接打印标题,如果设置成 False 则返回标题,可以存储到变量里。默认值:True(直接打印输出)。
  • $seplocation:(字符串)(可选)分隔符所在位置,左边还是右边,如果传递 “right” 则为右边,其它任何内容都是左边。默认值:空字符串(左边)

返回值(字符串)

如果 $display 参数设置成 False,才能返回标题的内容,根据不同的标题会返回不同的内容,默认情况下返回的内容是这样的:

文章页:文章标题
日期页:日期
分类页:分类标题
作者页:作者名字

源码

如果想了解更详细,可参考该函数的源码,此函数位于:wp-includes/general-template.php 。

/**
* Display or retrieve page title for all areas of blog.
*
* By default, the page title will display the separator before the page title,
* so that the blog title will be before the page title. This is not good for
* title display, since the blog title shows up on most tabs and not what is
* important, which is the page that the user is looking at.
*
* There are also SEO benefits to having the blog title after or to the 'right'
* or the page title. However, it is mostly common sense to have the blog title
* to the right with most browsers supporting tabs. You can achieve this by
* using the seplocation parameter and setting the value to 'right'. This change
* was introduced around 2.5.0, in case backwards compatibility of themes is
* important.
*
* @since 1.0.0
*
* @param string $sep Optional, default is '»'. How to separate the various items within the page title.
* @param bool $display Optional, default is true. Whether to display or retrieve title.
* @param string $seplocation Optional. Direction to display title, 'right'.
* @return string|null String on retrieve, null when displaying.
*/
function wp_title($sep = '»', $display = true, $seplocation = '') {
global $wp_locale;
$m = get_query_var('m');
$year = get_query_var('year');
$monthnum = get_query_var('monthnum');
$day = get_query_var('day');
$search = get_query_var('s');
$title = '';
$t_sep = '%WP_TITILE_SEP%'; // Temporary separator, for accurate flipping, if necessary
// If there is a post
if ( is_single() || ( is_home() && !is_front_page() ) || ( is_page() && !is_front_page() ) ) {
$title = single_post_title( '', false );
}
// If there's a post type archive
if ( is_post_type_archive() ) {
$post_type = get_query_var( 'post_type' );
if ( is_array( $post_type ) )
$post_type = reset( $post_type );
$post_type_object = get_post_type_object( $post_type );
if ( ! $post_type_object->has_archive )
$title = post_type_archive_title( '', false );
}
// If there's a category or tag
if ( is_category() || is_tag() ) {
$title = single_term_title( '', false );
}
// If there's a taxonomy
if ( is_tax() ) {
$term = get_queried_object();
if ( $term ) {
$tax = get_taxonomy( $term->taxonomy );
$title = single_term_title( $tax->labels->name . $t_sep, false );
}
}
// If there's an author
if ( is_author() && ! is_post_type_archive() ) {
$author = get_queried_object();
if ( $author )
$title = $author->display_name;
}
// Post type archives with has_archive should override terms.
if ( is_post_type_archive() && $post_type_object->has_archive )
$title = post_type_archive_title( '', false );
// If there's a month
if ( is_archive() && !empty($m) ) {
$my_year = substr($m, 0, 4);
$my_month = $wp_locale->get_month(substr($m, 4, 2));
$my_day = intval(substr($m, 6, 2));
$title = $my_year . ( $my_month ? $t_sep . $my_month : '' ) . ( $my_day ? $t_sep . $my_day : '' );
}
// If there's a year
if ( is_archive() && !empty($year) ) {
$title = $year;
if ( !empty($monthnum) )
$title .= $t_sep . $wp_locale->get_month($monthnum);
if ( !empty($day) )
$title .= $t_sep . zeroise($day, 2);
}
// If it's a search
if ( is_search() ) {
/* translators: 1: separator, 2: search phrase */
$title = sprintf(__('Search Results %1$s %2$s'), $t_sep, strip_tags($search));
}
// If it's a 404 page
if ( is_404() ) {
$title = __('Page not found');
}
$prefix = '';
if ( !empty($title) )
$prefix = " $sep ";
/**
* Filter the parts of the page title.
*
* @since 4.0.0
*
* @param array $title_array Parts of the page title.
*/
$title_array = apply_filters( 'wp_title_parts', explode( $t_sep, $title ) );
// Determines position of the separator and direction of the breadcrumb
if ( 'right' == $seplocation ) { // sep on right, so reverse the order
$title_array = array_reverse( $title_array );
$title = implode( " $sep ", $title_array ) . $prefix;
} else {
$title = $prefix . implode( " $sep ", $title_array );
}
/**
* Filter the text of the page title.
*
* @since 2.0.0
*
* @param string $title       Page title.
* @param string $sep         Title separator.
* @param string $seplocation Location of the separator (left or right).
*/
$title = apply_filters( 'wp_title', $title, $sep, $seplocation );
// Send it out
if ( $display )
echo $title;
else
return $title;
}

很显然默认情况下标题是比较简陋的,对 SEO 并不是很友好。

使用和优化

在网站模板中可以这样使用:

<title><?php wp_title( ' - ', true, 'right' ); ?></title>

如果要进行优化,可以使用 wp_title 过滤器定制,具体参考《WordPress通过functions.php修改meta title样式》。

炫意HTML5 » WordPress函数wp_title()

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